Nope, This isn’t the yellow pages! Yelp on the iPhone is cooler than you might expect. When it works (a little buggy at times) it works great and lets you find the stuff you care about quickly and easily. Don’t know what’s up? Let Yelp hook you up with what’s poppin’ in the neighborhood. Looking for a new sushi place or wanna find out if that mechanic is telling you the truth? It’s all there and growing faster than ever now with the power of user reviews streaming in from the Yelp iPhone app.

Update: The new 3.0 version of the Yelp app has an augmented reality feature for iPhone 3GS users. Just shake your iPhone a few times and a message pops up saying you’ve activated “Monocle” which is the hidden augmented reality feature. Hit the Monocle button that appears on the top right of the app and off you go. From somewhere in a public area, point your iPhone 3GS in any direction and see live view coming from your iPhone camera of where you are with restaurants, bars, shops and other listings right there on the camera view.

Here is a video demo of the AR Easter Egg:

Bookmarks
Shows your bookmarked business listings.

Nearby
Shows the hot on Yelp listings near your current location using the iPhone GPS notification service, along with a list of popular categories you can browse like restaurants, bars, banks, coffee and tea, gas service stations, and drugstores.

Under business listings you can call the place, get directions, find out their pricing, hours of operation and quickly see if they are currently open. Find out what other Yelpers are saying by reading reviews. New feature: In an effort to bring the social hype to Yelp, add a Quick Tip lets you write a short twitter like message on the business. But you still have the old school option of Rate and draft a full on Review with the underlying approval process.

Search
The name says it all, and you can narrow down your radius by entering a ZIP or using your current location.

New tabs:
Feed
Shows Nearby reviews, your Friends and Me. Connects you with what’s actually happening right now, and this could become a killer feature of the Yelp app going forward.

Recents
Shows the listings you’ve viewed in the past and lets you clear the list.

Now get off your couch and go try something new!

This 3rd Party App is available at the Apple iTunes AppStore. Browse the full list of all AppStore apps filed under the AppStore category.